English tutorial for analytics on WeChat Mini Programs

Back in November 2016, Tencent introduced Mini Programs in WeChat. They allow users to launch an App within WeChat, without downloading or installing anything.

Living in a digital world, we rely on numbers to gauge the performance of our products, and data analysis is a tool that, if done well, allows you to win big. If you currently have, or are thinking about building a WeChat Mini Program, you are at the right place. We’re going to walk you through the how-to of data analytics for WeChat Mini Programs.

After setting up Mini Program analytics for a number of clients, I’ve decided to put together a tutorial specifically for English speakers, with a focus on the Mini Program analytics dashboard, its capabilities and limitations, and how to get the best from it.

WeChat Mini Program Analytics Tutorial at a Glance

Mini Program dashboard provides data analysis in six (6) categories. They are Overview, Live statistics, Traffic analysis, Customized analysis, User profile.

Overview gives you a general idea of how your MP performs. The page is broken into three (3) sections:

• Overview of yesterday: Number of MP launch, Number of visit/user, New User, Number of times shared/user
• Metric chart: Total number of users (unique users) from the day launched, Number of launches, Number of visits, Number of users, Number of new users, Number of shares, Number of people sharing, Avg. duration per visitor, Avg. duration per visit
• Page rank list: Most visited page, Top entry pages

Live Stats gives you live stats of your MP. The page is broken into two (2) sections:

• Real-time MP visits
  • Metrics: All pages, Every page of your MP with a URL
  • Period: Customized date and time selection, Granularity - 1 minute, 5 minutes, 10 minutes, 30 minutes, 1 hour
  • Comparison: Compare two selected time period
• Page URL detail: Page path, Number of visits, Percentage

Traffic Analysis provides detailed information on three (3) parts:

• General user metrics: one more metric (Avg. visit depth) than the Overview Metric section.
• Traffic distribution: Traffic source, Visit length, Visit depth, QR code performance
• Retention and page performance: New user retention, Active user retention, Number of visits as an Entry point, Number of visits as an Exit point, Bounce rate, Number of shares, Number of people sharing…

Source Analysis provides you detailed information of the user’s source, and a chart to show the trend of each source.

Customized Analysis provides you the option to create events, funnels and build your reports There are three (3) subcategories on this page:

• Event analysis: Time period, Granularity, Download option, Events, Index, Group, Filter
• Funnel management: create new funnels, see current funnel analysis
• Event management: create new events, manage current events

Demographics provides you data of user gender, age, province, city, phone OS, and phone model.

If you are interested in this topic and would like to have further discussion, write us an email to [email protected].

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