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  <description>Wiredcraft is a team of data, tech and design experts creating digital products for tens of millions of people.
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    <title>Edrington x Wiredcraft ｜The Macallan redefines luxury with seamless digital experiences</title>
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    <description>We helped The Macallan enhance its digital presence, seamlessly blending the brand&apos;s rich heritage with modern innovation through redesigned WeChat mini-programs, a revamped Tmall e-commerce platform, and a newly overhauled design system that reflects its luxury status.</description>
    <pubDate>Fri, 04 Apr 2025 00:00:00 +0000</pubDate>
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    <title>Louis Vuitton x Timberland ｜Wiredcraft elevates Louis Vuitton x Timberland collab digital experience on WeChat</title>
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    <description>We support the digital experience for the Louis Vuitton x Timberland collaboration on WeChat.</description>
    <pubDate>Mon, 17 Mar 2025 00:00:00 +0000</pubDate>
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    <title>Engagement amplified: Nike’s dynamic approach to Double 11</title>
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    <description>For the 2024 Double 11 festival, Wiredcraft partnered with Nike to create an engaging, immersive shopping experience on Tmall, creating a seamless journey that captivated customers and strengthened Nike’s connection with Chinese audiences.</description>
    <pubDate>Wed, 13 Nov 2024 00:00:00 +0000</pubDate>
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    <title>Wiredcraft Talk — The U in UX is Unique: How to craft unique user experience with strategy and AI</title>
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    <description>Discover how strategy and AI can craft unique, personalized user experiences. This session explores UX for business growth and how AI enhances these interactions, featuring real-world examples and an interactive Q&amp;A.</description>
    <pubDate>Wed, 23 Oct 2024 00:00:00 +0000</pubDate>
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    <title>October UI/UX Meetup | Design for everyone, everywhere: Elevate user experience with smart localization and data-driven insights</title>
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    <description>Insightful sharing, organic networking, free drinks and pizza: here comes our October UI/UX Meetup! Come join the digital community in Shanghai to learn and mingle.</description>
    <pubDate>Fri, 11 Oct 2024 00:00:00 +0000</pubDate>
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    <title>Breitling elevates digital presence with user-centric WeChat mini-program</title>
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    <description>We&apos;ve transformed Breitling&apos;s WeChat mini-program, elevating it to a sleek, user-friendly platform that is not only modern but also primed for driving conversions.</description>
    <pubDate>Wed, 28 Aug 2024 00:00:00 +0000</pubDate>
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    <title>RAG? AIGC? User behavior? Let&apos;s talk about them at Shanghai Hacker News Meetup: September 2024</title>
    <link>https://wiredcraft.com/blog/rag-aigc-user-behavior-lets-talk-about-them-at-shanghai-hacker-news-meetup-september-2024/</link>
    <description>A Hacker News Meetup is back offline on September 19, 2024. We will be chatting, drinking, and having loads of fun.</description>
    <pubDate>Tue, 13 Aug 2024 00:00:00 +0000</pubDate>
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    <title>A guide to Wiredcraft&apos;s best cybersecurity practices</title>
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    <description>At Wiredcraft, we prioritize cybersecurity and implement a range of effective strategies to ensure the safety of our clients&apos; information. Here we have clear guidelines that help our team stay on the same page.</description>
    <pubDate>Tue, 06 Aug 2024 00:00:00 +0000</pubDate>
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    <title>Wiredcraft Talk: Too many tools? Wiredcraft uses Tech Radar for smart AI decisions: Figma AI, ChatGPT, and more</title>
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    <description>We will delve into making smarter AI choices using Tech Radar, helping our audience navigate a variety of AI tools like Figma AI, ChatGPT, and more.</description>
    <pubDate>Fri, 19 Jul 2024 00:00:00 +0000</pubDate>
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    <title>GM’s Durant Guild elevates its digital experience for the unveil of 2025 TAHOE on Beijing International Automotive Exhibition</title>
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    <description>Wiredcraft enhanced GM&apos;s digital experience by adding immersive features, car reservation, and other functionalities to The Durant Guild WeChat mini-program for the Beijing International Automotive Exhibition.</description>
    <pubDate>Tue, 16 Jul 2024 00:00:00 +0000</pubDate>
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