Digital transformation? Digital acceleration! Wiredcraft founder shares on ShanghaiZhan podcast

How can a traditional consumer products company thrive in technology, especially in China’s competitive market?

What does it take for brands in China to transform their businesses to be digital-ready?

Our Founder Ronan Berder answered the question and had a thought-provoking sharing on the ShanghaiZhan Podcast, uncovering the path towards innovative digital transformation practices.

When asked to define “digital transformation,” Ronan provides a novel interpretation: “digital acceleration,” which he describes as “largely focused on assisting our partners in developing the capability to adapt consistently.”

How are international brands adapting to China’s digital model? What unique opportunities and challenges do advertisers face in China? Ronan’s answers may hold surprises for many!

🎧 Tune in to the ShanghaiZhan Podcast to explore the future of advertising

You can also check the episode on 小宇宙, LinkedIn, Apple Podcasts and Spotify.