East meets West: Transforming SHANG XIA's digital presence with Shopify reinforcing its brand identity

A bold vision to carry China’s artistic heritage into the future through contemporary design, SHANG XIA, a prominent luxury brand, was established in 2008 by world-famous Chinese designer Jiang Qiong’er and France’s Hermès Group.

The brand embodies the philosophy of East meets West, combining the best of both worlds.

The prominent Chinese luxury brand blends traditional Chinese craftsmanship with modern design, creating timeless, elegant products.

Its superior craftsmanship, subtle luxury, and commitment to sustainability celebrate cultural heritage while appealing to contemporary tastes. SHANG XIA offers an experiential lifestyle, merging Eastern and Western influences into a refined, sophisticated brand essence.

SHANG XIA’s designs have been collected and exhibited by world-renowned museums, including the British Museum, the Victoria and Albert Museum, and the Musée National des Arts Asiatiques-Guimet.

These designs have also been featured by international auction houses and recognized by authoritative media and influencers.

SHANG XIA reached out to Wiredcraft to create a new official website aimed at delivering a stronger brand identity to its existing and potential customers.

SHANG XIA aimed to expand its domestic and international presence with a new website in a very short amount of time.

Although Wiredcraft has extensive experience building modern websites with React (Next.js), TailwindCSS, Zustand, Ant Design (Antd), Strapi, Keystone, and more, we leveraged Shopify to meet SHANG XIA’s specific needs.

Using Shopify — a user-friendly, secure, and customizable e-commerce platform — we supported their overseas marketing expansion and enhanced their digital presence.

This approach allowed us to efficiently reconstruct the website architecture, providing significant flexibility for future growth in a cost-effective manner.

Wiredcraft consistently delivers impactful digital products that reach millions, ensuring SHANG XIA’s online presence reflects their refined and sophisticated brand essence.

These features showcase our commitment to creating immersive, user-centric experiences that enhance customer engagement and build brand loyalty on a massive scale. 

Start a journey with (SHANGXIA)