Louis Vuitton x Timberland ｜Wiredcraft elevates Louis Vuitton x Timberland collab digital experience on WeChat

As one of the biggest brands under LVMH, Louis Vuitton shined at the Olympic Games Paris 2024, elevating the Olympic legacy.

The luxury giant Louis Vuitton teamed up with the iconic bootmaker Timberland to create a collection that explores American Western workwear origins through the lens of Louis Vuitton’s craftsmanship.

The collaboration includes the LV 6-inch Boot reimagined through Louis Vuitton’s creative lens and crafted in their Italian shoe atelier, these boots are available in premium supple Italian nubuck leather, with insulation and waterproof construction.

Wiredcraft played a pivotal role in this collaboration by redesigning the launch mechanism and enhancing the UI/UX design of the SNEAKERS STORE WeChat mini-program.

Louis Vuitton worked with Wiredcraft before to reassess the brand’s WeChat ecosystem strategy, and the partnership continues with ongoing revamps of digital products for elevated experiences for their customers.

What have we done

• Digital strategy

• Audit and benchmark

• Customer journey mapping

• UI/UX design

• Project management

• Product management

Louis Vuitton x Timberland: When luxury meets workwear

For this collaboration, Wiredcraft helped create an independent tab on the SNEAKERS STORE WeChat mini-program, seamlessly incorporating rich storytelling from both brands to convey the collection’s core culture.

The experience begins with a captivating landing video that immerses users in the snowy mountains.

Consumers can easily reserve a spot to buy the limited-edition boots in one click.

An immersive carousel showcases seven limited-edition boots, featuring a rubber lug outsole, elegant LV Monogram embossment, LV eyelets, and leather tag adornments, available in traditional wheat or black colors.

Additionally, users can play with a 3D model of the boots and explore more about Louis Vuitton’s fall/winter collections. We also helped integrate SNEAKERS STORE mini-program with other touchpoints within Louis Vuitton’s WeChat ecosystem.

The mini-program saw significant growth in user engagement and traffic, with the limited-edition boots selling out within seconds of release.

Release Calendar: A trailer for sneakers lovers

We designed a 3D model that acted as a trailer for LV’s upcoming sneaker launches, adding a sense of mystery and anticipation.

This teaser, combined with product launch announcements, attracted subscriptions, drove return visits, and built brand loyalty.

Display of previously released sneakers also enabled more engagement from interested users with high conversion potentials, expanding the brand’s influence.

AR collections and try-on: bring the offline experience to online

We designed an AR collection of sneakers with 3D models, allowing users to drag and view the sneakers in 3D on the product description page.

They can also try on the shoes virtually using AR technology.

This AR and 3D model integration boosts user engagement and purchase confidence by offering an immersive, interactive shopping experience that allows comprehensive exploration and vivid virtual experience with the sneakers.