Wiredcrafthttps://wiredcraft.com/2024-03-15T05:56:59+00:00Jekyll v3.9.5Wiredcraft is a team of data, tech and design experts creating digital products for tens of millions of people.
Happy International Women's Day from Wiredcrafthttps://wiredcraft.com/blog/happy-international-womens-day-from-wiredcraft/At Wiredcraft, where half of our employees are women, we extend our warmest wishes for a Happy International Women's Day to all women. We are committed to continuing our efforts in creating an even more women-friendly workplace.Xinyi Song
<p>As International Women’s Day unfolds, at Wiredcraft we want to take a moment to celebrate the incredible women who are not just part of Wiredcraft but also the wider world.</p>
<p><img src="/images/Group%201739325011.png" alt="" /></p>
<ul>
<li>
<p><strong>A balanced team</strong>: As a digital consultancy, our experts specialize in technology, data, design, and strategic consulting. Half of our employees are women who lead in areas such as human resources, business, marketing, digital consulting, design, project management, and finance.</p>
</li>
<li>
<p><strong>Women’s Day celebration</strong>: We honor the achievements of women with a half-day off and special gifts to all our female employees, encouraging reflection and celebration of their invaluable contributions.</p>
</li>
<li>
<p><strong>Inclusive parental leave</strong>: Embracing equality, we support all parents with comprehensive leave, ensuring everyone can cherish those precious early moments.</p>
</li>
</ul>
<p><img src="/images/IMG_5588.JPG" alt="" /></p>
<p>Our commitment doesn’t stop at our office doors. We’re in the trenches, advocating for women’s professional growth:</p>
<ul>
<li>
<p>One of our esteemed team members is leading the charge at the International Professional Women’s Society (IPWS) in Shanghai, driving change and empowerment.</p>
</li>
<li>
<p>We partner with women-friendly brands like Nike, Zara, and COS, helping to boost their digital presence and champion a world that celebrates and supports women’s achievements.</p>
</li>
</ul>
<p><img src="/images/IMG_4965.jpg" alt="" /></p>
<p>At Wiredcraft, International Women’s Day is more than a date on the calendar: it’s a reminder of our ongoing mission to forge a tech industry where gender equality isn’t an aspiration but a reality.</p>
<p>Our approach is simple: create an environment where women thrive, support initiatives that empower women.</p>
<p>Happy International Women’s Day, wishing you happiness, freedom, and joy.</p>
<hr />
2024-03-08T00:00:00+00:00COS takes engagement to the next level with revamped membership mini-programhttps://wiredcraft.com/blog/cos-takes-engagement-to-the-next-level-with-revamped-membership-mini-program/With a successful partnership with COS, Wiredcraft once again assisted the brand in revamping the COS membership mini-program, aimed at fostering stronger connections and offering an unparalleled member experience.Xinyi Song
<p>COS, standing for “Collection of Style,” has established itself as a fashion powerhouse known for its minimalist and contemporary designs. With its roots in Scandinavian aesthetic principles, COS has captivated a substantial following in China, with customers who highly appreciate the brand’s focus on quality, sustainability, and its unique blend of classic and modern styles.</p>
<p>Dedicated to providing better services to COS members, the brand is constantly seeking to enhance engagement through the integration of brand storytelling elements. In 2022, Wiredcraft designed the COS空间 Membership mini-program, significantly enhancing user engagement and customer lifetime value with its innovative design and user experience. The membership mini-program was envisioned as a digital hub for COS, extending beyond the realm of a conventional e-commerce platform on WeChat to become a space where customers could engage more intimately with the brand.</p>
<p>Driven by a commitment to delivering an unparalleled customer experience and forging deeper connections with its Chinese members, COS is embracing bolder strategies with renewed vigor. In this spirit of innovation and dedication, COS once again partnered with Wiredcraft. This collaboration focused on a strategic overhaul of the mini-program, incorporating an optimized design system and refined UI/UX strategies aimed at significantly elevating customer engagement.</p>
<h3 id="what-have-we-done"><strong>What have we done</strong></h3>
<ul>
<li>
<p style="text-align: justify">Audit & benchmark</p>
</li>
<li>
<p style="text-align: justify">Design system</p>
</li>
<li>
<p style="text-align: justify">UI/UX strategy</p>
</li>
<li>
<p style="text-align: justify">Project management</p>
</li>
<li>
<p style="text-align: justify">Product management<br /></p>
</li>
</ul>
<p style="text-align: center"><img src="/images/posts/COS-appreciation.jpg" /><img /></p>
<h3 id="double-the-benefits-double-the-fun-会员礼遇周-membership-appreciation-week-designated-for-vips"><strong>Double the benefits, double the fun: 会员礼遇周 Membership Appreciation Week designated for VIPs</strong></h3>
<p>Wiredcraft introduced the “会员礼遇周 Membership Appreciation Week,” a pivotal component of the enhanced COS membership experience, featuring a variety of engaging point-based activities. Starting on the 15th of every month, members can enjoy double points, redeem points for gifts and coupons, make event reservations, and access exclusive services. This initiative aims to enrich the overall membership experience by offering more value and engagement opportunities.</p>
<p>In the other three weeks, we also recommended engaging members with brand strategies that incorporate gamification, such as collecting points, playing with a digital claw machine games for limited-edition gifts, and customizing emojis.</p>
<p><img src="/images/posts/COS-homepage.jpg" alt="" /></p>
<h3 id="explore-with-ease-the-new-look-of-cos空间"><strong>Explore with ease: The new look of COS空间</strong></h3>
<p>Contemporary style, designed to last. Sustainability stands as a core for COS. At the heart of COS’s identity are its vibrant organic communities and the compelling narratives of its members, who actively contribute to campaigns that celebrate and empower women, delve into their boundless potential, and navigate the ever-evolving landscape of contemporary culture as featured in COS Magazine.</p>
<p>Leveraging these robust branding pillars, Wiredcraft implemented a refined UI/UX strategy that would offer members an immersive experience without compromising branding elements. We introduced an interactive carousel, seamlessly integrating diverse content from the latest collections, and columns like “COS and Friends” (community and member stories), “COS WOMEN” (insightful and empowering stories about women) and “COS Magazine” (cultural exploration). This curated approach not only offers members a seamless and engaging digital encounter but also spark their curiosity to discover and connect deeper with the brand’s ethos.</p>
<p><img src="/images/posts/COS-members.jpg" alt="" /></p>
<p><em>(These mockups are provisional designs by Wiredcraft, reflecting our UI/UX strategy. They serve solely as initial representations for development discussions and should not be viewed as the final version of the COS空间 mini-program.)</em></p>
<h3 id="elevated-experience-with-exclusive-membership-tiers"><strong>Elevated experience with exclusive membership tiers</strong></h3>
<p>COS indicated a strategic move towards providing a more premium, luxury-like experience for its members. This approach involved tailoring exclusive services and membership mechanisms that resonate with the expectations of consumers who value exclusivity, personalized experiences, and high levels of service.</p>
<p>In the exclusive members’ area of the COS空间 mini-program, Wiredcraft optimized the membership mechanism to foster consumption and reward loyalty, with levels categorized as V1 to V3 — namely COS New Friend, COS Good Friend, and COS Best Friend. This system aimed to instill a sense of advancement, unlocking new benefits and encouraging deeper engagement among users. Moreover, we introduced tutorials for members on how to accumulate additional points, thereby enhancing their membership status. This strategy is intended to attract new members, re-engage existing ones, and ultimately drive conversions.</p>
<p>Beyond the typical rewards of additional coupons and points, members attaining higher tiers can access a suite of exclusive benefits. These tailored services include laundry services, personal consultations with an offline stylist, and privileged access to exclusive events, offering a more customized and engaging experience for members.</p>
2024-03-04T00:00:00+00:00Design locally, think globally: Revolutionizing user experience in China with localization and content design | March UI/UX Meetuphttps://wiredcraft.com/blog/design-locally-think-globally-revolutionizing-user-experience-in-china-with-localization-and-content-design-or-march-uiux-meetup/Here comes our March UI/UX Meetup! Come join the digital community in Shanghai to learn and mingle.Xinyi Song
<p>Thanks to all of you who joined us for our <a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-january/">last Hacker News Meetup</a>.</p>
<p>Moving forward, time for another Design conversation. It will happen on Thursday, March 28th 2024.</p>
<p>We will be talking about <strong>UX content design and localization</strong>:</p>
<ul>
<li>
<p>Theme: Designing for all: Design locally, think globally: Revolutionizing user experience in China with localization and content design</p>
</li>
<li>
<p>Day: Thursday, March 28th 2024</p>
</li>
<li>
<p>Time: 7:00 PM ~ 9:00 PM (ish).</p>
</li>
<li>
<p>Location: Wiredcraft Shanghai Office, <a href="https://maps.apple.com/?address=Tongren%20Road%20No.258%20Jiuan%20Square%20F%20B1-4,%20Jing%27an,%20Shanghai%20China&auid=1117162013318037&ll=31.226537,121.450074&lsp=57879&q=English%20First%20Asia-Pacific%20Research%20and%20Development%20Center">258 Tongren Road, Shanghai</a> (<a href="https://j.map.baidu.com/f0/9ts">上海市静安区铜仁路258号</a>) - 4F</p>
</li>
</ul>
<h2 id="schedule">Schedule</h2>
<ul>
<li>
<p>7:00-7:30 Check-in</p>
</li>
<li>
<p>7:40-8:45 Talks & Q&A:</p>
<ol>
<li>
<p>“Breaking barriers: The emergence of content design in China” (Talk in English) by Arnaud Frattini 安龙, Senior content designer at Alibaba</p>
</li>
<li>
<p>“Adapting Scandinavian design: How IKEA Roots in China’s local digital landscape” (Talk in Chinese, slides in English) by Akira Wang & Jun Luo, Product UX Designer & Senior Product UX Designer at IKEA</p>
</li>
</ol>
</li>
<li>
<p>8:50-9:00 Open interactions</p>
</li>
</ul>
<p>If you can’t make it, click <a href="https://space.bilibili.com/1361723682?spm_id_from=333.1007.0.0">here</a> to watch the recording.</p>
<p>You can also scan the QR code on WeChat to watch the video.</p>
<p><img src="/images/2024-3-28-uiux.png" alt="" /></p>
<h2 id="rsvp">RSVP</h2>
<p><a target="_blank" class="button large" href="https://hdxu.cn/xb3z3">Book your seat for this meetup</a></p>
<p><img src="/images/flyer-meetup-march-2024.png" alt="" /></p>
<h2 id="our-community">Our community</h2>
<p>We’ve been running some communities in China, especially through organizing tech and design events for a few years: the Hacker News meetups, the <a href="https://2018.uiuxconf.com/">UI/UX Conference</a>, …</p>
<p>And some other sessions more recently:</p>
<ul>
<li>
<p><a href="https://wiredcraft.com/blog/15-wiredcraft-talk-harnessing-ai-a-practical-guide-to-generative-ai-growth/">The Wiredcraft Talk in February 2024</a></p>
</li>
<li>
<p><a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-january/">The Shanghai Hacker News Meetup in January 2024</a></p>
</li>
<li>
<p><a href="https://wiredcraft.com/blog/november-uiux/">The Shanghai UI & UX Meetup in November 2023</a></p>
</li>
</ul>
<p>We’re aiming to bring digital experts in China with data, strategy, marketing, tech, design or business background together.</p>
<p>This is a Wiredcraft community.</p>
<p>See you on March 28th!</p>
2024-02-20T00:00:00+00:00Wiredcraft Talk: Harnessing AI: A practical guide to generative AI growthhttps://wiredcraft.com/blog/15-wiredcraft-talk-harnessing-ai-a-practical-guide-to-generative-ai-growth/Join us for the Wiredcraft Talk where we'll explore the practical uses, discover how to scale your solution for growing demand, and get an introduction to creating your own AI assistant for innovative application.Xinyi Song
<p>Thanks to all of you who joined us for our last Wiredcraft Talk.</p>
<p>Moving forward, time for another online webinar.</p>
<p>It will happen on Thursday, February 29th 2024.</p>
<p>This month on the Wiredcraft Talk, we will explore the practical uses, discover how to scale your solution for growing demand, and get an introduction to creating your own AI assistant for innovative application.</p>
<h2 id="about-our-speakers">About our speakers:</h2>
<h3 id="kaleo-cheng-devops-lead-at-wiredcraft">Kaleo Cheng, DevOps Lead at Wiredcraft</h3>
<p>has 8 years of DevOps experience and has been involved in projects for numerous Fortune 500 clients, primarily responsible for Infra architecture, security audits, and more. <a href="https://www.linkedin.com/in/kaleo-cheng-737185122/">More about Kaleo.</a></p>
<p>Karlen Chang, Strategy Principal at Wiredcraft</p>
<p>Karlen Chang has over 20 years of experience in the consulting field. As a former Strategy Principal at Thoughtworks and Strategy Director at Accenture, Karlen has served clients in various industries, including automotive manufacturing, hospitality, healthcare, luxury goods, and FMCG. <a href="https://www.linkedin.com/in/karlen/">More info about Karlen.</a></p>
<h2 id="the-wiredcraft-talk">The Wiredcraft Talk</h2>
<p><strong>Theme</strong>: Harnessing AI: A practical guide to generative AI growth</p>
<p><strong>Day</strong>: Thursday, February 29th 2024</p>
<p><strong>Time</strong>: 6:30 PM ~ 7:30 PM (ish).</p>
<p><strong>RSVP</strong>: <a href="https://hdxu.cn/WNg4T">Harnessing AI: A practical guide to generative AI growth</a></p>
<p><strong>Recordings:</strong> If you can’t make it, scan the QR code or visit <a href="https://www.bilibili.com/video/BV1mx4y1D7xo/?vd_source=d6e296877149c6fc7c273821125dff98">Bilibili</a> to watch the recordings.</p>
<p><img src="/images/posts/feb-wcl-talk-2024.png" alt="" /></p>
<p><img src="/images/posts/flyer-talk-feb-20242x.jpg" alt="" /></p>
<h2 id="wanna-speak-be-the-next-speaker">Wanna speak? Be the next speaker!</h2>
<p>We will open the floor for anybody who has an interesting topic to share with the audience.</p>
<p>If you wish to speak at our upcoming events, fill in the form after <a href="https://hdxu.cn/WNg4T">registering here</a>. We will be in touch!</p>
<h2 id="our-community">Our community</h2>
<p>We’ve been running some communities in China, especially through organizing tech and design events for a few years: the UI/UX meetups, the Hacker News meetups, and <a href="https://2018.uiuxconf.com/">the UI/UX Conference</a> …</p>
<p>And some other sessions more recently:</p>
<p>- <a href="https://wiredcraft.com/blog/november-uiux/">The Shanghai UI & UX Meetup</a></p>
<p>- <a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-january/">The Shanghai Hacker News Meetup</a></p>
<p>We’re aiming to bring digital experts in China with data, strategy, marketing, tech, design or business background together.</p>
<p>This is a Wiredcraft community.</p>
<p>See you on February 29th!</p>
2024-01-29T00:00:00+00:00Elevating Suitsupply's e-commerce experience on WeChathttps://wiredcraft.com/blog/16-elevating-suitsupplys-e-commerce-experience-on-wechat/Wiredcraft revolutionized Suitsupply's digital landscape by developing a WeChat mini-program, enhancing its e-commerce capabilities in China.Xinyi Song
<p>Straight, to the point and still personal, Suitsupply combines craftsmanship with flair.</p>
<p>Founded in 2000, this European men’s fashion brand offers high-end suits with a tailored experience.</p>
<p>Headquartered in Amsterdam, it boasts over 150 international locations.</p>
<p>Leveraging China’s website and Tmall, Suitsupply partnered with Wiredcraft for its WeChat mini-program aiming to create an engaging, personalized customer experience both in-store and online, and collect data to deeply understand its audience.</p>
<p>The brand also hoped to communicate its unique narrative and core values to its audience.</p>
<h2 id="what-we-have-done">What we have done:</h2>
<ul>
<li>
<p>Digital strategy</p>
</li>
<li>
<p>WeChat mini-program</p>
</li>
<li>
<p>Program management</p>
</li>
<li>
<p>UI/UX design</p>
</li>
<li>
<p>Frontend development</p>
</li>
<li>
<p>Backend development</p>
</li>
<li>
<p>Data analysis</p>
</li>
<li>
<p>QA</p>
</li>
</ul>
<p><img src="/images/posts/case-studies/ssfilterfinalgif.gif" alt="" /></p>
<h3 id="optimized-filters-for-a-pleasant-and-helpful-experience">Optimized filters for a pleasant and helpful experience</h3>
<p>Much like highly focused and extremely useful search engines, optimized filters can lead visitors through the product catalog, allowing them to browse, explore, and select products effortlessly.</p>
<p>Following the brand’s consistency, Wiredcraft helped the brand create innovative filters with intriguing icons.</p>
<p>Besides general filters like color, price, and size, we added filters like season, design (like plain, check, herringbone), material, model (for instance single or double-breasted), structure (eg. half-canvas, full-canvas) and fit (slim, relaxed, regular etc.) so visitors could easily find their desired apparel with personalized choice.</p>
<p><img src="/images/posts/case-studies/ss-sizechart-flow.png" alt="" /></p>
<h3 id="thoughtful-user-friendly-and-practical-size-chart-integration">Thoughtful, user-friendly and practical: size chart integration</h3>
<p>Wiredcraft helped Suitsupply integrate its size chart into its WeChat mini-program, offering users an interactive and informative experience.</p>
<p>With different measurements and a step-by-step tutorial showcasing how to measure the width, users are empowered to make informed decisions about their purchases.</p>
<p><img src="/images/posts/case-studies/ssbookfinalgif.gif" alt="" /></p>
<h3 id="o2o-innovation-for-seamless-style">O2O Innovation for seamless style</h3>
<p>Suitsupply has 8 luxurious brick-and-mortar stores in China, known for their personalized services and opulent displays.</p>
<p>To further enhance customer experience, Wiredcraft implemented O2O features for the brand’s mini-program.</p>
<p>Customers can conveniently make an order online and choose to pick it up in-store, where they can try on the suits, seek tailoring advice, or explore more of Suitsupply’s products.</p>
<p>For those who purchase in-store, a simple scan of a QR code provides them with a warm welcome message and their order details on Suitsupply’s WeChat Official Account, redirecting them to the mini-program for more insights into the brand’s products, stories, and services.</p>
<p>Scan the QR code and start your customized journey with Suitsupply:</p>
<p style="text-align: center"><img src="/images/posts/case-studies/mp-qrcode.jpeg" alt="" /></p>
2024-01-09T00:00:00+00:00Prada marks 110 years of history with PRADASPHERE II Exhibitionhttps://wiredcraft.com/blog/pradasphere/We helped PRADA build a mini-program for its PRADASPHERE II exhibition, offering a streamlined experience for RSVP, booking events and connecting users with the brand's rich history.Xinyi Song
<p>For PRADA’s 110th anniversary, the PRADASPHERE II exhibition in Shanghai celebrates its influential fashion narrative.</p>
<p>Wiredcraft has helped the brand create an innovative WeChat mini-program for the event, featuring RSVP options, 3D interactive map, and the ability to book special on-site programs for a seamless O2O experience.</p>
<h2 id="what-we-have-done">What we have done</h2>
<ul>
<li>
<p>WeChat mini-program</p>
</li>
<li>
<p>UX design</p>
</li>
<li>
<p>3D interactive map</p>
</li>
<li>
<p>Program management</p>
</li>
<li>
<p>Frontend development</p>
</li>
<li>
<p>DevOps</p>
</li>
<li>
<p>Data analysis and reporting</p>
</li>
<li>
<p>Quality assurance</p>
</li>
</ul>
<p><img src="/images/posts/pradasphere-map.png" alt="prada1" /></p>
<h2 id="3d-interactive-map-with-comprehensive-online-guidance">3D interactive map with comprehensive online guidance</h2>
<p>The mini-program transforms the way visitors explore the event with its cutting-edge 3D mapping technology.</p>
<p>Spanning all 16 rooms, it provides detailed virtual tours completed with rich online descriptions, allowing guests to navigate and discover PRADA’s diverse world of fashion, from its gallery, cinema, architecture and vitrine.</p>
<p>This interactive guide invites guests to delve into the creativity and heritage that define PRADA’s esteemed legacy.</p>
<p><img src="/images/posts/pradasphere1.jpg" alt="prada2" /></p>
<h2 id="dive-in-with-exclusive-audio-guides-by-celebrities">Dive in with exclusive audio guides by celebrities</h2>
<p>Incorporating Wiredcraft’s optimized UX design, the mini-program now features a bilingual audio guide function.</p>
<p>Visitors can enjoy narrations by Prada ambassador Li Xian and actress Du Juan, offering personal insights into PRADA’s iconic designs and their historical and cultural significance.</p>
<p><img src="/images/posts/pradasphere2.jpg" alt="prada2" /></p>
<h2 id="book-on-site-special-programs-via-mini-program">Book on-site special programs via mini-program</h2>
<p>In addition to its digital features, the mini-program provides access to a variety of on-site special programs curated by PRADA.</p>
<p>These include engaging talks by esteemed designers, content creators, and editors, as well as creative workshops for children co-hosted by UCCA Lab.</p>
<p>When booking, visitors can also download beautifully designed wallpapers by PRADA and a specially curated music playlist for PRADASPHERE II.</p>
<p>The internationally acclaimed electronic music maestro Plastikman (also known as Richie Hawtin) personally creates the music, offering users a unique auditory experience while they explore the world of PRADA.</p>
<p>“The exhibition’s rich history is truly remarkable. The mini-program made booking tickets and guides effortless, and the online audio guide enriched my visit. This exceptional O2O experience immersed me in PRADA’s world, deepening my understanding of the brand,” said a visitor using the mini-program at PRADASPHERE II.</p>
<p>PRADASPHERE II is open at START MUSEUM in Shanghai until January 21, 2024.</p>
<p>Scan the QR code to book your visit and discover the world of PRADASPHERE II.</p>
<p><img src="/images/posts/pradasphere-poster.png" alt="prada3" /></p>
2023-12-28T00:00:00+00:00Shanghai Hacker News Meetup: January 2024https://wiredcraft.com/blog/shanghai-hacker-news-meetup-january/Come join the digital community to learn and mingle.Xinyi Song
<p>Thanks to all of you who joined us for our <a href="https://wiredcraft.com/blog/november-uiux/">latest UI/UX Meetup</a>.</p>
<p>This, we will have a <a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-september/">Hacker News Meetup</a> in Shanghai.
It will happen on Thursday, January 25th, 2024, at Wirecraft Office in Shanghai.
Drinks and snacks are on us!</p>
<p>If you’re into startups or anything digital, you should join us:</p>
<ul>
<li><strong>Theme</strong>: Be geeky, be chatty, be you</li>
<li><strong>Day</strong>: Thursday, January 25th, 2024</li>
<li><strong>Time</strong>: 7:00 pm ~ 9:00 pm (ish)</li>
<li><strong>Location</strong>: Floor 4, 258 Tongren Road, Jiang’an District, Shanghai</li>
</ul>
<h2 id="schedule">Schedule</h2>
<ul>
<li>7:00 Start of the event</li>
<li>7:30-7:40 Short intro</li>
<li>7:45 Start lightning talks (We’ll have two speakers sharing on API Development in Python and Stable Diffusion model customization)</li>
<li>Until 9:00 Drinking/Socializing</li>
</ul>
<h2 id="rsvp">RSVP</h2>
<p class="header"><a href="https://hdxu.cn/ihncL
" target="_blank" class="button large">Book your seat for this meetup</a></p>
<h3 id="wanna-give-a-lightning-talk-or-share-at-our-uiux-meetup">Wanna give a lightning talk or share at our UI/UX meetup?</h3>
<p>We’ll open the floor for anybody who has an interesting topic to share with the audience. We only have 2 rules:</p>
<ul>
<li>No self promotion. It’s ok to talk about a project you’re working on as long as there is something for the audience other than buying or signing up for something.</li>
<li>The topic must be on theme and provide value to the audience. We talk about tech, design, startups, entrepreneurship and anything digital in general.</li>
</ul>
<p>If you wish to speak at our next event, fill in the form after <a href="https://hdxu.cn/ihncL">registering here</a>.</p>
<p><img src="/images/posts/Shanghai-hacker-news-20243x.png" alt="img" /></p>
<h2 id="about-digital-china">About Digital China</h2>
<p>We’ve been running some communities in China, especially through organizing tech and design events for a few years: the Docker and Javascript meetups, the <a href="https://2018.uiuxconf.com/">UI/UX Conference</a>, …</p>
<p>And some other sessions more recently:</p>
<ul>
<li><a href="https://wiredcraft.com/blog/november-uiux/">The Shanghai UI & UX Meetup</a></li>
<li><a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-september/">The Shanghai Hacker News Meetup</a></li>
</ul>
<p>We’re aiming to bring digital experts in China with data, strategy, marketing, tech, design or business background together.</p>
<p>This is a Wiredcraft community.</p>
<p>See you on January 25th!</p>
2023-12-11T00:00:00+00:00What is it like working at Wiredcraft?https://wiredcraft.com/blog/culture-recruitment/What is it like working at Wirecraft and how versatile could our teammates be?Xinyi Song
<p>Competitive benefits package, work-life balanced environment, women-friendly workplace… what is it like working at Wiredcraft?</p>
<p>In such a flexible and diverse environment, how do our teammates get inspired to develop their specialties? Check it out!</p>
<h2 id="devops-x-boxing">DevOps x Boxing</h2>
<h3 id="kaleo">Kaleo</h3>
<h4 id="devops-director-joined-wiredcraft-in-2018">DevOps Director, joined Wiredcraft in 2018</h4>
<p>As the DevOps Director, Kaleo handles the tech stuff for infrastructure and projects.</p>
<p>Off duty, Kaleo loves cycling, hiking, water sports, and he is an amateur boxer.</p>
<p>Super skilled, down-to-earth, and low-key powerful, Kaleo is a Wiredcraft icon, no doubt about it.</p>
<p><img src="/images/posts/culture-recruitment-kaleo2.jpg" alt="culture" /></p>
<p><strong>1. What is your specialty? Share your experience with us!</strong></p>
<p>After work, I enjoy boxing training, and I’ve been consistently training since 2021.</p>
<p>I chose it because besides working out, boxing significantly toughens one’s mentality.</p>
<p>Practicing boxing exposes you to instinctive fears rarely encountered in daily life.</p>
<p>I’ve even participated in some amateur matches, narrowly winning one with a close score.</p>
<p><strong>2. What is it like working at Wiredcraft?</strong></p>
<p>Full of respect, sincerity and openness.</p>
<p>We all understand the importance of work-life balance, so we try not to disturb each other after work hours. No need to explain personal reasons when taking leave.</p>
<p>Whether it’s casual chats or work discussions, we communicate openly and honestly.</p>
<p>If there’s an issue, it’s addressed directly, no beating around the bush. Genuine and efficient, it’s the typical engineer style.</p>
<p>Whether it’s choosing new technologies or implementing new company processes, individual suggestions are always valued.</p>
<p><img src="/images/posts/culture-recruitment-kaleo-1.jpg" alt="culture" /></p>
<p><strong>3. How’s the perks at Wiredcraft?</strong></p>
<p>Let me spill the beans on some team-building events I’ve been part of: Bali vacations, golf, go-karting, paddleboarding, Disney trips, and skiing.</p>
<p>The fitness reimbursement also saved me a good chunk on my boxing training expenses.</p>
<p><strong>4. Say something to our future teammates!</strong></p>
<p>There are countless great coffee shops around the office. Let’s go grab one after lunch!</p>
<h2 id="business-x-versatility">Business x Versatility</h2>
<h3 id="salina">Salina</h3>
<h4 id="account-manager-joined-wiredcraft-in-april-2023">Account Manager, joined Wiredcraft in April, 2023</h4>
<p>Salina is a rockstar on our gold-tier sales team, rocking the daily grind of business development, client management, and all things pre-sales.</p>
<p>Whether it’s Mandarin, English, or Cantonese, she flips between them like a pro.</p>
<p>In her off-hours, she’s a jack-of-all-trades, mastering piano, pipa, ukulele, Chinese folk dance, pop vocals, kayaking, windsurfing, and more.</p>
<p><img src="/images/posts/culture-recruitment-salina1.jpeg" alt="culture" /></p>
<p><strong>1. Let us know more about your specialities!</strong></p>
<p>I indulge myself in art activities during my leisure time.</p>
<p>I have obtained a Level 13 certificate on Chinese folk dance from the Beijing Dance Academy after over 10 years of dancing.</p>
<p>I especially enjoy the time on the stage when I can fully immerse myself into my character.</p>
<p>Playing ukulele is also what I will do after work. The time playing and singing with my friends is truly pressure-free and satisfying.</p>
<p><strong>2. How do you feel working at Wiredcraft?</strong></p>
<ul>
<li>
<p>Diverse: We have team members from around the globe (China’s Mainland, France, Germany, USA, Hong Kong SAR, etc.)</p>
</li>
<li>
<p>Flexible: We don’t only work in 1 way in Wiredcraft. Every member are able to find the best solution to the project with their own experience and strengths.</p>
</li>
<li>
<p>Fast-paced: We are all excellent problem-solver. The Wiredcraft team always solve our client’s problems with exceptional deliverables and input.</p>
</li>
</ul>
<p><img src="/images/posts/culture-recruitment-salina.jpeg" alt="culture" /></p>
<p><strong>3. What are the perks working here?</strong></p>
<p>We have complimentary Friday lunch for the team to enjoy their end-of-week afternoon with their peers.</p>
<p>We also have special celebrations on every major festivals for the team to enjoy.</p>
<p><strong>4. Say something to our future teammates!</strong></p>
<p>Looking forward to meeting you in the office, let’s work on exciting projects and grab lunches together!</p>
<h2 id="partner-x-top-chef">Partner x Top chef</h2>
<h3 id="quentin">Quentin</h3>
<h4 id="partner-and-product-lead-joined-wiredcraft-since-the-very-beginning">Partner and Product Lead, joined Wiredcraft since the very beginning</h4>
<p>Quentin is the lead of product team, and also one of the partners. He oversees the Design, Data and Program departments.</p>
<p>After hours, Quentin is all about cooking – he’s Wiredcraft’s undisputed Top Chef!</p>
<p><img src="/images/posts/culture-recruitment-quentin01.JPG" alt="culture" /></p>
<p><strong>1. Let us know more about your specialities!</strong></p>
<p>I cook a lot, travel, cook more and love french bulldogs.</p>
<p>I cook since very young. We are three brothers (one of whom is Wiredcraft’s Founder). My mum needed the help to keep with the amount of food that was needed.</p>
<p><strong>2. What is working at Wiredcraft like?</strong></p>
<ul>
<li>Exciting.</li>
</ul>
<p>We work with the leaders of many sectors, giving us the possibility to see how to approach the Chinese digital landscape from different angles.
Team wise, seeing the growth of so many of my colleagues is amazing.</p>
<ul>
<li>Challenging.</li>
</ul>
<p>We work with the biggest brands you can find.</p>
<p>Their ever changing demands and expectations are high, and we have to keep up with it.</p>
<p>Team wise, being able to understand the needs and trajectory of everyone in the departments I manage is a constant work.</p>
<ul>
<li>Rewarding.</li>
</ul>
<p>The teams are always delivering at high frequency, being part of this is so rewarding.</p>
<p>Everyone is treated as adults, meaning we understand life is not always as smooth as we would like, meaning we are flexible on our approach if there is no impact on quality.</p>
<p><strong>3. Say something to our future teammates!</strong></p>
<p>Come and let’s kick ass!</p>
<p><img src="/images/posts/culture-recruitment-quentin.jpeg" alt="culture" /></p>
<h2 id="engineer-x-therapist">Engineer x Therapist</h2>
<h3 id="alice">Alice</h3>
<h4 id="frontend-enginner-joined-wiredcraft-in-may-2022">Frontend Enginner, joined Wiredcraft in May, 2022</h4>
<p>Alice handles day-to-day tasks related to mini-programs, H5, web and app development.</p>
<p>She enjoys exploring mental and physical well-being in her personal life – from marathons to psychology and social services.</p>
<p>Alice channels her passion to the fullest, not only obtaining various professional qualifications but also winning numerous awards.</p>
<p><img src="/images/posts/culture-recruitment-alice.JPG" alt="culture" /></p>
<p><strong>1. Can you tell us about your expertise or special skills?</strong></p>
<ul>
<li>Therapy & marathon</li>
</ul>
<p>I started formal therapy training in October 2020.</p>
<p>It all began when I was working on a mental growth mini-program, participating in a WeChat cloud development competition.</p>
<p>I realized that technology wasn’t the issue; it was the lack of knowledge in psychology.</p>
<p>During formal therapy training, I discovered that someone with a science and engineering background like me could also become a therapist.</p>
<p>So I continued on this path, obtaining the national assistant social worker certificate and the professional qualification certificate for social workers.</p>
<p>I started running in 2018 and began running half marathons in 2019, occasionally venturing into trail running.</p>
<p>To me running is the simplest and full-body exercise that you can do alone or with friends, and it’s a great way to explore different places.</p>
<p><strong>2. How do you feel working at Wiredcraft?</strong></p>
<ul>
<li>Respected & Flexible</li>
</ul>
<p>Respect for everyone’s personal life, no encroachment on personal time.</p>
<p>Respect for individual choices.</p>
<p>There’s a respectful tone in communication, with no sense of hierarchy.</p>
<p>The work hours are flexible, really flexible. No need to clock in every day, and you can even request to work from home.</p>
<h2 id="mobile-developer-x-astrologist">Mobile Developer x Astrologist</h2>
<h3 id="esther">Esther</h3>
<h4 id="ios--app-developer-joined-wiredcraft-in-march-2023">iOS & App Developer, joined Wiredcraft in March, 2023</h4>
<p>Esther’s like a burst of energy, spreading good vibes to everyone around her.</p>
<p>As an iOS and app whiz, she’s all about that tight logic, making sure she nails the code to meet the team and client needs.</p>
<p>Outside of the tech world, she’s the go-to person for outdoor activities or helping you dive into your thoughts with her mystical side.</p>
<p><img src="/images/posts/culture-recruitment-esther1.jpeg" alt="culture" /></p>
<p><strong>1. What are your specialties?</strong></p>
<ul>
<li>Tarot and astrology & Outdoor adventures.</li>
</ul>
<p>I kind of feel like a witch.</p>
<p>When my friends hit roadblocks or can’t decide, I whip out the tarot cards to check their vibes.</p>
<p>Started this gig just last year, and now it’s my secret weapon. I’m into existential philosophy and always curious.</p>
<p>Using the mystical mojo to answer questions? That’s my jam.</p>
<p>I’ve been rocking the outdoor scene for two years. Climbing, hiking, biking – I’m down for it all.</p>
<p>Lately, I’ve been exploring tons of other outdoor stuff, but I’m all about the hardcore, sweat-inducing adventures!</p>
<p><strong>2. What is it like working at Wiredcraft?</strong></p>
<p>Here it’s full of work-life balance, transparency and inclusivity.</p>
<p>It’s a “work hard, play hard” vibe at Wiredcraft. You can genuinely strike a balance between work and life.</p>
<p>We have an All-Hands meeting on the last Thursday of every month where we openly discuss progress, challenges, and achievements. Everything’s out in the open and transparent.</p>
<p>Everyone here is easygoing, super inclusive, and respects the diversity of individuals.</p>
<p><strong>3. Say something to our future teammates!</strong></p>
<p>Join us and have a wonderful experience!</p>
<p><img src="/images/posts/culture-recruitment-esther.jpeg" alt="culture" /></p>
<p>Actually, at Wiredcraft, we’ve got a bunch of incredibly talented, all-around awesome teammates – a mix of beauty, brains, charm, and talent.</p>
<p>When it comes to serving clients, we’re pro and efficient.</p>
<p>Within the team, we’re all about unity and teamwork.</p>
<p>If you want to join the crew, check out our <a href="https://careers.wiredcraft.com/">opening positions</a>.</p>
2023-11-21T00:00:00+00:00Nike sparks innovation with Nike优选体验店 on WeChathttps://wiredcraft.com/blog/nike-o2o/We helped Nike launch its Nike优选体验店, an O2O services mini-program aiming to enhance sales efficiency and redefine the customer experience.Xinyi Song
<p>In the post-pandemic era, brands are actively seeking avenues for growth in times of uncertainty.</p>
<p>During this year’s major shopping festivals in China, the 618 and Double 11, Nike emerged as the top seller in the sports category on Tmall, showcasing a trend with no signs of slowing down.</p>
<p>As Nike’s long-term digital partner, Wiredcraft helped the brand launch its Nike优选体验店 on WeChat.</p>
<p>It is an O2O services mini-program designated for the private domain of the offline store, offering more affordable products and customized services to users.</p>
<h2 id="what-we-did">What we did</h2>
<ul>
<li>
<p>Product management</p>
</li>
<li>
<p>UI/UX design</p>
</li>
</ul>
<p><img src="/images/posts/Nike.com.png" alt="Nike.com.cn" /></p>
<h2 id="boosting-nikes-wechat-sales-efficiency">Boosting Nike’s WeChat sales efficiency</h2>
<p>With Wiredcraft’s expertise in product management and UI/UX design, the new initiative was a trial for Nike’s retail stores in China’s Xi’an city.</p>
<p>The O2O mini-program pioneered the integration of the offline retail store operation model into the online realm for the first time.</p>
<p>The mini-program would simplify the ordering process, from Athletes (Nike’s sales) assisting to “consumer self-ordering.”</p>
<p>This mini-program would not only reduce Athletes’ workload significantly but also eliminate the need for physical POS.</p>
<p><img src="/images/posts/Nike.com-1.png" alt="Nike WeChat mini-program" /></p>
<h2 id="customer-centric-delight-in-discount-anywhere-anytime">Customer-centric: delight in discount anywhere, anytime</h2>
<p>The latest mini-program integrated the best of online and offline services in order to provide with customers a more flexible and enjoyable shopping experience.</p>
<p>Customers now could enjoy discounts at their convenience.</p>
<p>The mini-program would provide customers with:</p>
<ul>
<li>designated retail Athlete online;</li>
<li>carefree after-sales services;</li>
<li>exclusive discount messages.</li>
</ul>
<p>As Nike’s long-term partner, Wiredcraft is dedicated to providing users with a premium digital experience.</p>
<p>Explore more about our partnership with Nike:</p>
<p><a href="https://wiredcraft.com/blog/nike-case-study/">Omnichannel e-commerce and loyalty for Nike China</a></p>
<p><a href="https://wiredcraft.com/blog/building-nike-s-metaverse-in-china-with-personalized-3-d-avatars/">Building Nike’s Metaverse in China with personalized 3D avatars</a></p>
<p><a href="https://wiredcraft.com/blog/connecting-millions-with-the-nikeplus-membership/">Connecting millions with the NikePlus membership</a></p>
2023-11-20T00:00:00+00:00Shanghai UI/UX Meetup November 2023: Designing for all: How diversity & inclusion elevate user experience in UI/UXhttps://wiredcraft.com/blog/november-uiux/Come join the digital community in Shanghai to learn and mingle.Xinyi Song
<p>Thanks to all of you who joined us for our <a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-september/">last Hacker News Meetup</a>.</p>
<p>Moving forward, time for another Design conversation.
It will happen on Thursday, November 30th 2023.</p>
<p>We will be talking about <strong>Inclusive design vs. diversity</strong>:</p>
<ul>
<li><strong>Theme</strong>: Designing for all: How diversity & inclusion elevate user experience in UI/UX</li>
<li><strong>Day</strong>: Thursday, November 30th 2023</li>
<li><strong>Time</strong>: 7:00 PM ~ 9:00 PM (ish).</li>
<li><strong>Location</strong>: Wiredcraft Shanghai Office, <a href="https://maps.apple.com/?address=Tongren%20Road%20No.258%20Jiuan%20Square%20F%20B1-4,%20Jing%27an,%20Shanghai%20China&auid=1117162013318037&ll=31.226537,121.450074&lsp=57879&q=English%20First%20Asia-Pacific%20Research%20and%20Development%20Center">258 Tongren Road, Shanghai</a> (<a href="https://j.map.baidu.com/f0/9ts">上海市静安区铜仁路258号</a>) - 4F</li>
</ul>
<h2 id="schedule">Schedule</h2>
<ul>
<li><strong>7:00-7:30</strong> Check-in</li>
<li><strong>7:40-8:45</strong> Talks & Q&A:
<ol>
<li>“Designing with diversity: Designers should be water” (Talk in English) by Evan Hu, Digital experience manager</li>
<li>“Creating inclusive and accessible UX: practical insights for design excellence” (Talk in English) by Moo Wang, Senior UX designer</li>
</ol>
</li>
<li><strong>8:50-9:00</strong> Open interactions</li>
</ul>
<p>If you can’t make it, click <a href="https://www.bilibili.com/video/BV1ZG411i7Ar/?spm_id_from=333.999.0.0">here</a> to watch the recording.</p>
<p>You can also scan the QR code on WeChat to watch the video.</p>
<p><img src="/images/posts/nov-ui-ux.png" alt="img" /></p>
<h2 id="rsvp">RSVP</h2>
<p class="header"><a href="https://hdxu.cn/B5z4o
" target="_blank" class="button large">Book your seat for this meetup</a></p>
<p><img src="/images/posts/flyer-meetup-november-2023.jpg" alt="img" /></p>
<h2 id="our-community">Our community</h2>
<p>We’ve been running some communities in China, especially through organizing tech and design events for a few years: the Hacker News meetups, the <a href="https://2018.uiuxconf.com/">UI/UX Conference</a>, …</p>
<p>And some other sessions more recently:</p>
<ul>
<li><a href="https://wiredcraft.com/blog/talk-july-prompts/">The Wiredcraft Talk in July 2023</a></li>
<li><a href="https://wiredcraft.com/blog/shanghai-hacker-news-meetup-september/">The Shanghai Hacker News Meetup in September 2023</a></li>
<li><a href="https://wiredcraft.com/blog/uiux-august/">The Shanghai UI & UX Meetup in August 2023</a></li>
</ul>
<p>We’re aiming to bring digital experts in China with data, strategy, marketing, tech, design or business background together.</p>
<p>This is a Wiredcraft community.</p>
<p>See you on November 30th!</p>
2023-10-24T00:00:00+00:00